Secrets of Nokia’s innovation success
4 June 2007
Andrew Curry writes:
The Core 77 design blog has a good piece on the reasons for Nokia’s innovation success.
In summary they are:
- the maths - go where the markets are (Nokia has increased its lead over competitors in the emerging markets yet again
- design it for the markets you’re selling in (Nokia has a design lab in Bangalore; in emerging markets features which enable phone sharing may be more useful than megapixels)
- ‘Show the people’ - do the marketing at the right level (Nokia has been using promotional vehicles, literally: vans and even railway carriages.
Entry Filed under: design, global, innovation. Tags: Nokia.
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