Posts filed under 'communities'
Inequality and public services
Rebecca Nash writes:
‘Public facing’ and ‘academic’ are two personal attributes that often don’t go together. But the IIPS was fortunate to host this rare breed at a breakfast briefing this week. Professor Danny Dorling both conducts groundbreaking research on patterns of place and social change, and makes sure it gets covered by the media (here and here and here.)
Danny’s presentation at the IIPS was on the evidence of the strong links between poor public services and local inequalities – part of the IIPS’s ongoing conversation about what role research and public services play in improving people’s lives. Worrying as much of his evidence is, his talk was also a hopeful call to action. Despite the correlation between local deprivation and poor services he argued two points: First, if we take a look at recent data from The Futures Company, there is public will for social change and social action - and permission for radical change. Second, government has the tools to improve things on local levels and to stop inequalities from continuing to spread on a national scale.
BMRB Social Research’s Head of Methods Joel Williams argued that research can support the policy and service delivery changes that Danny urges – and looked at some different research methods. He identified new research strategies for the places that most need them: for example, opening up administrative data bases in their original forms, targeting surveys in areas with the greatest variety of life outcomes, local authorities working together on common policy interventions, and more facilitation of local area modelling by those conducting national surveys.
Danny’s assumption that government could provide most of the solutions was challenged by Professor Paul Wiles, Head of Government Social Research. He raised questions about the persistence of long-term, local inequalities, and the way in which these shaped long-term social and cultural perceptions of poorer areas. In short, there are limits to government power and policy making, especially in the face of other powerful agents of change (communities, families, the housing market, and more).
Big questions about government, community, and public and social capital at 8.30 in the morning. But as we only begin to see the effects of economic crash, these issues are only going to get sharper over the coming year - or more.
The picture shows Diego Rivera’s mural, ‘Contradictions between Rich and Poor 01″. Sheffield University’s ‘Changing UK’ report, co-authored by Danny Dorling, can be downloaded as a pdf from here. The IIPS is a co-venture between The Futures Company and BMRB which develops and promotes the use of citizen insight to support the transformation of public service delivery in the UK.
Add comment 4 December 2008
We are what we do
Anouk Van Den Eijnde writes:
With increased mobility and growth of individualism in British society, the sense of community spirit is in decline. As part of our biennial Planning for Consumer Change survey, we have seen a decrease in community in the UK, with only 41% of Londoners feeling that there is a sense of community where they live1. As Alessandra Buonfino and Paul Hilder have noted,
“The most common walk in British neighbourhoods today may well be the short distance from the front door to the parked car”.
The government is trying to strengthen communities and find local solutions to the rise in social problems. In a recent qualitative study for Communities & Local Government, we spoke to a wide range of citizens across the country and without fail there was nostalgia about the good old days of leaving your doors unlocked and neighbourhood street parties. For most of them, having a sense of community and being friendly with your neighbours was the ideal, but often not the reality.
I recently did some volunteer work for We Are What We Do, best known for the ‘I’m not a plastic bag’ tote bag and Change the world for a fiver. Their aim is to inspire people to use their everyday actions to change the world – we’re talking manageable things like ‘write a letter to someone who inspired you’, ‘recycle your mobile phone’ or even ‘smile, and smile back’. It got me thinking: do we really need a book to tell us to talk to our neighbours or have more meals together? Isn’t that common sense?
What I did with WAWWD was to help train 200 young people across the country to become public speakers , so they can spread the word to their younger peers in schools about the social and environmental actions they can all do. You always get something back when you volunteer, and I was lifted by their immense enthusiasm and their belief that they are capable of making the world a better place. At HCHLV we have done a lot of work around the Millennials generation and one the biggest themes that has emerged is the importance of ‘making a difference’, of ‘actions, not words’. Maybe we do need a book to remind us that we are what we do, that the fading sense of community won’t just come back by magic. Or maybe the Millennials will discover that individualism isn’t the way forward and maybe, just maybe, they will change the world. Which action will you do today?
1 comment 12 August 2008
A sense of place
Stacey Yates writes:
As well as working at HCHLV I’m also trained as a photographer and I was recently invited to create work in response to the space occupied by a farming community located where East London edges into the Essex countryside.
The project was a collaboration merging sound and photography, and all of the artists involved were asked to respond to the space in their own way.
Aldborough Hatch was once next to a forest, but over time, the farm and the surrounding area has become suburban; a semi-rural, residential area on the north side of the A12, just beyond Newbury Park on London’s Central line.
For me, one of the most interesting aspects was the urban /rural boundary that the farm has come to occupy , and the way the space feels as a consequence of that.
As the city merges with the countryside, the sense of place we know as London, as a city, is diluted first by suburban council housing and then as it spreads across open fields. As it spreads it meets and mixes with landscape, history, memory, architecture and community and from this a new sense of place unfolds.
One of the dominant feelings for me of this space was the sense of ambiguity. It is both urban and rural, public and private, transitional and uncertain, yet calm and peaceful. And, at the edge of the city, the sense of freedom is reinforced by a strange lack of ownership.
At Henley Centre HeadlightVision, we talk quite a lot about how technology and changing social relationships make our identities more fluid. Place, in contrast, is usually seen as an anchor for identity. Perhaps we don’t think enough about the nature of the types of spaces which are in flux, and which, in contrast, create the opportunities for blurring of identities and social meaning.
If you’re in the Brick Lane area of east London this weekend, the exhibition is on until Sunday - at Studio 1.1, 57a Redchurch St, London E2.
Add comment 8 August 2008
Growing support
Jo Phillips writes:
This weekend I bought 20 lettuce seedlings for a £1 from a country market. Should even a few of these grow into healthy sized lollo rosso, I reckon I will have saved a few pounds on the cost of equivalent produce at the supermarket, even taking into account the cost of compost and water. But perhaps more interesting than the potential to save money on food at a time when food costs are escalating and consumers are feeling the pinch, is the intrinsic value of homegrown produce to the grower. As Monty Don pointed out recently in his session at Hay, a person who grows food from seed wouldn’t even consider wasting it.
In his role as the new President of the Soil Association Don has been smart to encourage all growers, great and small, to consider themselves as part of a sustainable food movement. He clearly appreciates that those who have narrowed the gap between soil to plate to its minimum could, if connected to each other, be a powerful network for change. Linking small steps to big effects and harnessing the power of the collective may be a powerful way to address concerns about food security and food footprints and encourage behaviour change. And with sales of vegetable seeds overtaking those of flowers this year, the movement shows signs of burgeoning.
The greatest challenge perhaps will be in cities –people living within view of farms at least have a regular reminder of the provenance of food, but in urban spaces the mental gap is greater, and the knowledge less intuitive. But with the return of Victory Gardens in London and San Francisco, and vertical farms on the horizon, we are moving closer to the Soil Association’s vision of “a national policy of self-sufficiency in staple foods.”
1 comment 6 August 2008
Campaigning in ‘the Big Sort’
Rachel Kelnar writes:
I’ve been interested to see the noise generated by Barack Obama’s decision to deploy and maintain staff in every US state during the current US presidential election campaign. Leaving aside the politics of such a decision (there’s a useful overview of this here) what’s most intriguing is how this decision will play out within each state, in light of reading Bill Bishop’s The Big Sort, recommended to me by the Yankelovich CEO J Walker Smith.
Bishop writes about the growing clustering of like-minded individuals in small neighbourhoods across the US. His crunching of the data shows that over the last 30 years Americans have sorted themselves into homogenous neighbourhoods, where culture, economics and politics are alike. Individuals look to move to and settle in neighbourhoods of ‘people like me’, and so the political clustering has followed.
The big sort helps to explain the wonderful quote from the playwright Arthur Miller on the 2004 presidential race: “How can the polls be neck and neck when I don’t know one Bush supporter?” It’s about the company one keeps, locally.
The fact that people are less likely to have their views challenged or questioned, because they are less likely to come across individuals who disagree is a serious political (and indeed democratic) concern. Where we shop, who we meet at the school gates, and those we socialise with (physically and virtually) are all likely to share our views, rather than challenge them. And by reinforcing each other’s views our collective position becomes more extreme and more certain over time – thus shrinking the middle ground where political decisions tend to (have to?) be made.
In light of this ‘clustering of like-minded Americans’, it seems sensible decision for Obama and his campaign team to contest every state. For while one might think that California is a ‘blue state’ and Texas a ‘red state’ this simplification hides some real pockets of electorally significant dark red in the blue states, and dark blue in the red states (such as the liberal Austin in Texas, where Bill Bishop lives). So Obama has substantial pockets of support in some strongly red states.
But it’s not enough to know these supporters are there, deep in ‘enemy’ territory, and expect them to vote after getting a bit of attention from the campaign. Obama will need to work very hard to get such individuals to actually vote. That’s because, as Bishop illustrates, individuals are less confident about making their voice heard when their view is in the minority. Bishop quotes survey research on past presidential voting data by a fellow researcher, and concludes:
“rather than buck the majority and risk social sanction, citizens in the minority simply stayed away from the polls. They didn’t vote. In communities with large political majorities, people tend to give up battling over ideas…”
So, from Obama’s point of view, making such people feel that they are not alone and that his ideas are worth fighting for, should increase the likelihood that they will vote come November. If he succeeds, by Bishop’s account, Obama would have the significant challenge of trying to govern a country of ever more extreme groups, each of which is increasingly sure of its own extremist views.
Add comment 2 July 2008
All together now
Jo Phillips writes:
When she spoke at the Booksellers Association conference last week Michelle Harrison, one of our Directors, implored the industry to think harder about how to sell books to consumers who are showing signs that they prize collective experience far more than they used to. This extends beyond valuing such experiences over material things (e.g. a book) to valuing the shared experience above the individual experience (e.g. reading a book in the bath). Whereas five years ago people were telling us what they wanted most was a bit of ‘me-time’, now it seems above all what we value is quality ‘we-time’.
As we move into the summer season in the UK this desire to get together is evident in the huge growth in festivals of all kinds and scales - last year there were over 550 of them and nearly two thirds of adults have attended a live music event in the last three years. Booksellers are in on this act - the Hay Festival, which starts today, grows larger every year (new for this year is a link up with a prison broadening its base further). Book clubs are also growing in popularity. But these are still niche audiences among book-buyers.
The need for social innovation is a challenge to many industries that have focused on benefits for individuals. It may call for turning the category on its head, as Nintendo Wii did by sidestepping the industry competition for faster, bigger, better graphics to focus on enabling living room fun between friends, or through product innovation, as Walkers Sensations did by creating the sharing crisps opportunity.
Add comment 22 May 2008
The power of ‘we’
Becky Rowe writes:
I’ve been in Australia for a few days for a client project and one of things I have noticed (aside from the jetlag and great weather) is the constant reference across all kinds of public communications to ‘us’, ‘we’, ‘together’, ‘you’, and ‘community’.
New building projects mention ‘helping our communities grow stronger’, while ‘no alcohol’ signs on the beaches explain why it is beneficial to everyone if you don’t drink your beers on the beach. The taxi rank at the airport had a large sign which communicated clearly and simply what you could ask of your taxi driver, and what he could expect of you (you are entitled to ask your driver to turn on or off the radio or aircon, and to take a different route, but you aren’t allowed to be drink or eat in the cab).
The prevalence of these signs, the explicit wording, and clear reference to shared responsibilities, all communicated in a friendly and understandable way, somehow surprised me. In some ways I found them a bit patronising, but I also found it refreshing to have ‘the rules’ of ‘good citizenship’ made clear.
Knowing the rationale behind an apparently bureacratic or even irrational rule can make all the difference to compliance. I think the UK has something to learn from the Australians about how to behave - and how to get people to behave.
1 comment 15 May 2008
Social consciousness is high in Brazil
Camilla Parke writes:
If you were starting to lose faith in your less-than-philanthropic next door neighbour, don’t give up on them just yet – especially if they are Brazilian. Reassuringly, it appears that we are getting better at doing the right thing: A recent global study from PR firm Edelman on consumer attitudes towards social purpose and the role of brands showed that 37% of consumers say they are more involved in good causes then they were 2 years ago.
And it appears that some nations are much more socially conscious than others – compared to the encouraging global average, 63% of Brazilians say they are getting more involved, and according to the study each one is actively supporting an average of just over four social or environmental causes (twice as many as the rest of us).
So what makes Brazilians so socially conscious, and what could this mean for companies that operate there? The disillusionment with government and its inability to address social ills is a significant factor. Some of HCHLVs recent global research on sustainability shows that Brazilian consumers attach importance to social and community issues – and that they expect private companies and brands to do the same.
Add comment 21 February 2008
Home sweet home
Anouk Van Den Eijnde writes:
So here’s something I don’t do very often – I built a house, decorated it and put it up for rent all in one night. I wish it were that easy in real life. Last week at the Shunt, the (literally) underground exhibition space and late night bar under London Bridge station hosted an installation event called Home Sweet Home. For the whole week the arena space in the vaults was transformed into a community created by shunt members. A range of materials were provided to embellish your newly bought flat packed house – glitter, paint, play-doh, fake grass, you name it. There was a real buzz in the air, a feeling of togetherness while young arty Londoners sat around sipping beers and getting creative. You could listen to Residents’ FM and chat to the postman doing his rounds. On the last day there was even a street party.
It’s a world away from the highly digitised society we live in. One of our ‘cultural frequencies’ for d_Code, our youth intelligence research, is “Analogue Living”. It highlights this back to basics mentality that’s increasingly important to youth. The dynamics of Home Sweet Home - with its hand-made products, simplified forms of entertainment and media, and even traditional community structures, is right at the heart of this frequency.
Add comment 31 January 2008
Online couch potatoes
Becky Rowe writes:
Watching TV on your own or looking to indulge in the irreverent wit of a bunch of Guardian Unlimited readers? Then log on to the ‘Real time telly – talk about it now’ thread. The premise is that you can chat about what you are watching, whilst you are watching. Particularly good to spice up the solo viewing experience, or if your ‘witty’ comments have been banned by your sofa buddy, but you are still desperate to share…
This phenomenon came to my attention last Saturday when I noticed that the X-factor thread had become one of the most active on the GU discussion boards. Not only is a place to share observations about the contestants, or canvass votes for your favourite, but there is now a real sense of online community around the live Saturday night transmission. A perfect example of what happens when real (if you count X-factor as real!?) collides with virtual
Add comment 26 November 2007
