Posts filed under 'luxury'
The power of packaging
Jake Goretzki writes:
Belgian chocolate - while evidament the best in the world - has always let itself down by the conservatism of its brands (Cote D’Or’s range hasn’t really changed for the last 40 years). So it’s a pleasant surprise to find some innovation, from ‘Dolfin’, a brand which I hadn’t previously heard of but is apparently making friends and influencing people in the supermarkets of Bruxelles.
I like the way the packaging communicates the brand. But even better, the wrapper is like a re-sealable rolling tobacco pouch, and really gives the chocolate the feel of something specially blended for the special moment, to be taken in small doses in reflective interludes. It takes Galaxy’s ‘indulgence’ to another… galaxy, ah oui. But be warned; it’s 70% cocoa - so you’ll love it or hate it.
Add comment 11 January 2008
Simple pleasures
Jo Phillips writes:
A shop in Soho (London) that I visited recently asks its customers “What is your luxury?” You are invited to chalk yours up on a huge blackboard alongside those of your predecessors.
Add comment 15 October 2007
